Branding & Design
Consultancy Firm
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About Us
PROGLÉ is a two-person design unit specializing in brand development and communication design to support the promotion of corporate projects.
We have been involved in creative work in a variety of fields, including CI construction, test marketing, package development, advertising, product development, and overseas brand localization.
The most important thing for us to do in the course of our business is to construct brand identity based on client's corporate philosophy .
We believe that branding is about gathering the experience value of a company's founder's ideas, products and services, nurturing the story, and then creating a channel of communication from the company to society through design.
Our strength is the solution created by repeating the discussion without being sticked with mere coolness and beauty.
We enjoy creating designs that allow 1 + 1 to expand beyond 2.
With that feeling in mind, we would like to continue to be involved in the project.
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Projects
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Below are some of the major projects that PROGLÉ has worked on.
Deliéa
Client:Air Liquide
Project:Test marketing, Brand construction
An innovation project by French gas giant Air Liquid to develop a new kind of kitchen tool with gas storage.
【Service Provided】
・Total Branding
・Photo Direction
・Test Marketing Campaign
・Web Development
・Video Making
・Tagline Construction
・Package Development
・Creating Event Fixtures
Blancherie
Client:Daikien
Project:Development of local brands
Sadoya
Client:Sadoya Winery
Project:Design Works
We designed labels for the main products of Sadoya Corporation, a winery that has been in business for 100 years.
【Service Provided】
・Label Design Works
Authority-Air
Client:Authority Air Conditioning Co., Ltd.
Project:Corporate Identity development / Branding
Total branding work of an air conditioning company in Kanagawa Prefecture.
【Service Provided】
・Brand Construction
・Corporate Identity Development
・Logo Design
・Tagline Construction
・Web Development
・Editorial Design
Service
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The following steps are used to create design for PROGLÉ.
Road map from Branding to Design
Simultaneous and detailed branding from the planning stage helps both the client and production team share information smoothly, resulting in less wasted time and money, and less project uncertainty.The quality of the work depends on the iteration of prototype validation and the new inspiration that comes from the process.
Before actually creating a design, the direction is set in the VI Guidelines to ensure that all design products created during the project are shared.
After that, we will create a brand guideline detailing our design know-how to ensure that there will be no design gaps in the products created after the project is completed.
After that, we will create a brand guideline detailing our design know-how to ensure that there will be no design gaps in the products created after the project is completed.
Profile
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Artdirector / Planner
Jun Kawamura
Jun Kawamura was born in Ichikawa City, Chiba Prefecture. He spent time in Italy, England and France until he graduated from high school because of his father's transfer.
After returning to Japan, he worked as a musician. After that, he met Akiho Ichinose at Kuwazawa Design Institute.
He worked as a foreign advertising agency and media consultant before joining the long-established branding consulting firm CIA. He participated in various projects as an art director.
After retiring from the CIA in 2017, he restudied academic branding theory and editorial design systematized by Landor and Mori Design Co., Ltd.
Art Director / Designer
Akiho Ihinose
Akiho Ichinose was born in Nishiizu, Shizuoka Prefecture. Spend time in Nishiizu-cho until high school graduation.She belonged to the art club of Matsuzaki High School, art course (at that time), and she studied drawing, sculpture, crafts, etc.Participated in the industrial arts section of the National High School Cultural Festival.
She met Jun Kawamura at the Kuwazawa Design Institute, and after working on editing the sound of a fashion show, she became a partner in the joint production.
After that, she worked in advertising and DTP direction through various industries such as restaurant, customer service and manufacturing, and gained experience in communication design.
Track Record
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List of Projects
Contact
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Please use the form below to contact us about the project, questions, and interviews.