Authority Creative Works Branding​

Authority Air Conditioning, founded in 2010 as an air-conditioning equipment business, underwent a corporate renaming and brand renewal project. With an eye toward expanding into the architectural sector, the company was repositioned to evolve into a broader entity encompassing its growing business domains. I led the project end-to-end, from MVV development, naming creation, and logo design to the production of the VI guidelines.

By clarifying both the essence of the existing business and its future vision, I redefined the company’s Mission, Vision, and Value. Based on this strategic foundation, I developed the new name, Authority Creative Works, in line with the official corporate renaming at the end of 2025. The logo was reconstructed in a way that inherits the formal philosophy of the former brand while adapting it for the next stage. It retains a sense of expertise and reliability, while evolving into a structure capable of encompassing the architectural and spatial design domains.

 

The VI guidelines systematized rules for logo usage, color schemes, typography, and layout principles.
By aligning the visual expression consistently with the newly defined MVV, the project established a coherent and durable brand foundation. Following the company-wide kick-off meeting in January 2026, the new identity has now entered full-scale operation.

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空調設備事業として2010年に創業した「オーソリティー空調」の社名およびブランド刷新プロジェクト。建築部門の拡張を見据え、事業領域を包括する企業体への進化に伴い、MVV策定、ネーミング開発、ロゴデザイン、VIガイドライン制作までを一貫して担当。既存事業の本質と将来構想を整理し、Mission / Vision / Valueを再定義。その思想を基盤に、2025年末の社名変更に合わせて「Authority Creative Works」を開発した。ロゴは前身ブランドの造形思想を継承しながら再構築。専門性と信頼性を担保しつつ、建築・空間領域を内包できる構造へと進化させている。

VIガイドラインでは、ロゴ使用規定、カラー体系、タイポグラフィ、レイアウト原則を体系化。MVVから視覚表現までを一貫させたブランド基盤を構築した。2026年1月の全社決起集会を経て、新体制としての運用が本格始動している。

https://authority-air.co.jp/concept/